Web Design for Small Businesses in Decatur GA

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What Are the Key Elements of Good Web Design?

Websites that are not well designed tend to perform poorly and have sub-optimal Google Analytics metrics (e.g. high bounce rates, low time on site, low pages per visit and low conversions).

1. PURPOSE
Good web design always puts the user’s needs first. Are your web visitors looking for information, entertainment, some type of interaction, or to transact with your business? Start out with what you think your prospects are looking for?

2. COMMUNICATION
People on the web want information fast and do not want to read long detail paragraphs.

3. TYPEFACES
In general, Non Serif fonts such as Arial and Verdana are much easier to read.

4. COLORS
A well thought out color palette can go a long way to enhance the user experience. Also a good way to show contrast.

5. IMAGES
A picture can speak a thousand words, and choosing the right images for your website is critical and will help with brand positioning and connecting with your target audience.

6. NAVIGATION
Navigation is about how easy it is for people to take action and move around your website. You need a clear direction for users to take on your site. If they get lost, they are gone.

7. GRID BASED LAYOUTS
Grid based layouts arrange content into sections, columns and boxes that line up and feel balanced, which leads to a better looking website design. Placing content randomly on your web page is unappealing.

8. LOAD TIME
Everybody hates a website that takes too long to load.

9. MOBILE FRIENDLY
It is now commonplace to access websites from multiple devices with multiple screen sizes. Over 60% of google searches come from mobile devices.

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