Web design is an ever changing environment which requires businesses to be keenly observant of new trends. From SEO and traffic to branding and conversion rates, your site’s web design affects your entire internet presence. Accomplished entrepreneurs are aware of the importance of websites and always strive to make them more user-friendly. People visit websites because they search for something. Hence, your site should give them what they are seeking quickly and easily. If your site’s layout is poor, your excellent business model and outstanding customer service won’t be enough. A negative impression will certainly cause a loss of clients.
This year, the quality of websites is more crucial than ever because most probably, all your competitors already have fantastic sites. Hence, clients naturally have very high expectations. Essentially, your site should be easy to browse, purchase, and interact with. Here are some tips on what to focus to have a trendy site in 2016.
TOP 10 WEBSITE TRENDS 2016
The term “responsive design” is used to describe websites that can be utilized and viewed smoothly from all kinds of devices (desktops, smartphones, and tablets). Since the Google’s launch of “Mobilegeddon” in April 2015, everybody rushed to make their websites more “responsive.” In 2016, this is a must of having a quality website, taking into account how many new mobile devices are continually entering the market.
The minimalist design has fewer pages, simple outlook, and blank space. There is also a trend of having “flat design” or more precisely using pleasing two-dimensional or flat images coupled with bright colors and open space. With flat layout, it is easy to meet the criteria of responsive design.
SIMPLE AND INTUITIVE NAVIGATION
For a successful website, it is not enough to have an intuitive design with enjoyable images, although it definitely attracts clients. What should not be overlooked is a functional, intuitive, and simple navigation, so that customers can easily and quickly what they need. So, how fast your page can load is another crucial factor in distinguishing your website from the competitors.
CUSTOMIZED USER EXPERIENCE
The customized user experience of websites has become a norm this year. It means that individual users receive a particular content and experience based on their specific needs and interests. This is imperative as the recent study of Janrain & Harris Interactive revealed that two-thirds of online consumers are frustrated when bombarded with promotional content they are not interested in. However, take into account that users themselves shouldn’t invest too much time and energy in customizing it; it should be done almost automatically by your website.
The focus of 2016 is on high-quality content. Information must be useful and presented in different formats – text, images, and videos. Marketing automation will continue to progress and websites will include banner ads, landing pages, and promotions apart from email campaigns. Don’t expect to attract many clients through emails and newsletter campaigns these days.
Not long ago, it was not considered professional to use bright colors on websites, especially in some industries. Nevertheless, it has become acceptable, not surprisingly, taking into account that bold, vibrant colors have a positive impact on users. Flat design and bold colors make a perfect combination.
FULL-SCREEN VIDEOS AS BACKGROUNDS
As the Internet speed is increasing and browser technology advancing day by day, it is common now to have sites with full screen background videos playing. They quickly capture the attention and keep users entertained.
The card-based design is simple and minimalist, which makes it perfect for users with smart phones and different screen sizes. The card-based design enables the website to be adjusted to any size of the screen. The cards offer concise and precise information and inspire users to take action by clicking on a landing page or getting additional information.
WALL-TO-WALL SITE STRIPS
Wall-to-wall site strips are used to divide website layouts into a few rectangular sections. In this way, the content is broken into separate and clear sections. This design is highly functional, easy and pleasing to look at.
UNUSUAL NAVIGATION OR A LACK OF IT
Typically, navigation menus used to be placed either at the top or at the side of sites. Nevertheless, the latest trend is to locate navigation menus in unusual places. What is more, some websites don’t even have them anymore. They rather direct or “navigate” the user so that he or she can find the right information. One more trend is the increased usage of ghost buttons. To achieve a cleaner look, designers incorporate these transparent buttons and fuse them with the background. However, be careful, if you want to use ghost buttons, the rest of your site should be flat and minimalistic.
Don’t forget that you present the business to the target audience through your website. With the increased competition and constant improvements in design and devices, you should keep investing in the latest technology. It does not mean following all the trends, but select a few that suits you the most and ensure having an amazing website in 2016.