Understanding the Long Tail Search
What is Long Tail Search and How Does it Affect My Website Traffic
A brief explanation of the “Long Tail Search” simply states: lots of key phrases individually account for little traffic by themselves but collectively all those key phrases often could account for a huge amount of traffic.
While the primary keyword phrase for my site might be plumbing repair service and this phrase might drive most of the traffic to my site, I can greatly enhance the traffic to my site by naming my page “best service, lowest priced plumbing repair service company in the Glennwood residential community”. The more “minor” keywords I can link with my major search terms, the more likely my site will be found in a search. You never know for sure what people are going to search for. Google states that 20% of search terms each day have never been used before. There are no doubt trillions and trillions of possibilities.
You also may have notice that when you now search for a product or service in Google, Google tries to figure out what you are searching for and offers a “type ahead” word to try and match what they think you are looking for.
The following graphic from our friends at SEO Book, will explain this phenomenon.