PPC – Search Engine Marketing Atlanta
Pay Per Click, or PPC, is a component of Internet Marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). SEM methods include: search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. Other sources, define PPC as the practice of buying paid search listings.
PPC is not an alternative to Search Engine Optimization but part of an overall Internet Marketing Strategy. We use Google Adwords and SEMPO certified professionals to work with you to determine if Pay Per Click is a cost effective strategy for you to incorporate into your Internet Marketing Campaign.
A sound SEM strategy can measure how interested or responsive potential customers are when they land on your site. These measurements can help you determine which search engines send the best prospects, and which search terms are best suited to your website. Further, measurements of outcomes and measurements of traffic, create measurements of efficiency that enable you to perform better cost benefit analysis of your advertising dollar.
A successful strategy should drive traffic to your website and convert that traffic into sales in the most cost efficient manner. We incorporate all marketing messages in a effort to have all PPC campaigns work simultaneously in conjunction with each other to create and promote conversion.
Search Engine Advertising places your business in front of thousands of consumers searching on Google and Yahoo. Product Features Include:
Google Certified Campaign Manager
Vertical Specialist assigned directly to your campaign
Keyword & Campaign Strategy
Always know what keywords are in your campaign and why.
Researching industry trends for keywords that deliver the best ROI.
Ad Text development
Custom advertising messages that increase conversion and turn browsers into buyers.
Ability to change and test brand messaging using rotating ads online
Find out what the competition is doing and beat them to new customers.
Continual Campaign Optimization
Adding/deleting keywords and creating new ad text to maximize click volume and brand awareness
Direct Contact with Multiple Resources
Email and Phone support
Let our Google Certified Campaign professional devise a keyword and campaign strategy for your small business today. Contact us at today!