In the early days of the internet, most companies put up a web site and were happy to receive additional business. They felt empowered, by being able to offer goods and services to a worldwide audience, and any business derived from online was seen as gravy.
After the dot com crash and the coming of the new millennium there have been many changes in the worldwide internet market. The emergence of new technologies and a new way of thinking have emerged and this new thought process has been termed Web 2.0. For companies to be successful online marketers today, they need to embrace the power of the web to harness collective intelligence, and business intelligence, through web reporting and analytics.
Companies like Amazon sell the same thing you can buy in any store at the mall, but they have become hugely successful because they harness the power of web 2.0. That is, they collect information, and turn that information into an analytical tool that continues to enthuse, enthrall and engage their customers. Today, information has more value than ever before – just look at Google and their hugely successful Google analytics program.
As the volume of information that you collect on your web site grows, you need powerful and flexible tools to uncover visitor preferences and share this data throughout your organization.
You need to make decisions regarding the products and services that you are offering online, in relationship to the products and services (largely based on search engines) that your potential customers want and desire.
In this new and still emerging environment, web analytics constantly faces new challenges as new web technologies are developed. Information gathering material such as blogs, RSS, user-generated content and the use of qualitative analysis (surveys and such) are considered to be highly useful for marketers.
Our proprietary process tracks individual stats from search engines and keyword searches, onsite stats and telephone reporting. This process allows us to uncover the search engines and keywords that that lead to new customers and more sales.
Then we continue to improve and optimize the keyword focus of your Pay Per Click (PPC) and Search Engine Optimization (SEO) campaigns to develop the most efficient lead generation tool.