There are no magic bullets in SEO. In the old days, people used some forms of “trickery”, known as Black Hat Tactics that could fool the search engines into believing you had great content, but those days have gone. Google has gotten more and more sophisticated in their algorithms which will sniff out your black hat tactics and will penalize you in your search engine placement.
Google Webmaster Tools gives you complete guidelines on how to optimize your website. The general tools for webmasters and website owners remains as it always was:
Provide lots of good quality content.
- Make sure that the title of your page is a good description of the content on the page.
- Ensure that the content on your page is relevant to what you believe people are searching for. (keyword optimization)
- Make sure that your site is easy to understand and easy to navigate. (easily searchable)
- Make sure your site is pleasing to the eye and has good quality images that provide value for your prospects.
- Ensure you provide good contact information for prospects to know how to reach you.
- How long has your website been around and what kind of **authority does it have?
**Domain authority measures the power of a domain name and is one of many tings that Google looks at when ranking your site. Domain that your domains authority is based on three factors: Age, Popularity, and Size (amount of content)
Remember That SEO Factors Work In Unison
No single SEO factor will guarantee search engine rankings. Having a great title won’t help your page rand if your page is of poor quality. Having a lot of links won’t help if they are or poor quality. Having many positive factors can increase your odds of success while and the presence of negative factors can decrease your odds. Local SEO (for local businesses that want to found on Google by local customers) has many more specific guidelines.
This is intended as a general guideline for the local businesses in the Conyers, GA area. If you want more extensive knowledge on Local SEO, consider going to http://searchengineland.com/local-seo-rank-local-business-218906
First things first. Go to Google My Business and claim your listing.
Putting your business’s NAP info – name, address, phone – on your site is a basic step if you wish to rank well in the local results.
All you need to know is that once you’ve set it up, you should include the following:
- Add a long, unique description that’s formatted correctly and includes links.
- Choose a correct categories for your business.
- Add as many photos as you can.
- Add a local phone number.
- Add your business address that’s the same as with that on your website and local directories.
- Upload a good profile image and cover photo.
- Add your opening times/days.
- Get real reviews from customers.