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Design Best Practices
Good aesthetics don't make a good design. Yes, you would like your website to be attractive, that goes without saying.. However, prospects don't come to your site to admire your design. They come to find some information that they need and make an informed decision.
Your website needs to attract the right people to your site., specifically those that are looking for services or products that you offer..
Use of White Space
Use it often and use it wisely.
Great videos and photos are good, and can present a nice image but the reality is that your website should be predominantly text content.
Remember, a website is not just for looks, to be admired. It is mostly a source of information and data to be read. Make sure it contains the information people are looking for and is easy to read.
Just because there is white space on your site, doesn't mean that you have to put content in it.